The publishing industry has faced a number of challenges over the last decade. Technology advances have given rise to a new world of competition including e-mags, blogs, and citizen journalism-driven Web portals. Readers are demanding specialized and personalized content. Online and offline publications are working to meet these consumer and professional requirements as the markets are sliced into smaller vertical segments.
Obviously the industry is dealing with a paradigm shift, facing the parallel challenges of stimulating revenues while laying the foundation for the future of the business. Publishing has been slow to adopt collaboration systems, but the industry must rethink business models and focus on leveraging real-time collaboration throughout publishing cycles to strengthen the bottom line and improve efficiencies. When much of the competition operates without the cost of printing and distribution, the print publishing world must find efficiencies at every available turn.
Proximity Publishing Systems introduces smart work solutions that allow publishers, editors, art directors, and marketers to collaborate anywhere. Talent location becomes irrelevant—between floors of a large building, between buildings in disparate geographic areas, or between continents. This technology replaces proximity with increased efficiency and flexibility while decreasing costs and improving product quality.
To explore strategies and implement a real-time collaboration approach to publishing, contact Rita Mace Walston at walston@teleworkconsortium.org or 703-742-7152.
